The 2017 Consumer Electronics Show (CES) is currently underway in Las Vegas, NV and, as expected, has brought about a number of exciting automotive technology introductions. Most notably for Hyundai was the launch of a suite of interactive demonstrations designed to present the automaker's vision for the future of autonomous mobility.

Aspects of the exhibition include the operation of autonomous IONIQ cars on the roads surrounding CES and an immersive virtual reality experience at the Hyundai Motor booth. The IONIQ vehicles leverage LiDAR technology (a combination laser and radar-based detection system) that is hidden behind the front bumper instead of on the roof as is typically the case with experimental autonomous vehicles. This allows the car to maintain its sleek and stylish design.

A press release issued earlier this week stated: "Hyundai Motor’s latest technology allows the cars to navigate the most challenging situations safely, including high levels of pedestrian traffic, stop lights and signs, road construction and road blocks, speed bumps, dogs, small children and even intersections without traffic signals. Through extensive testing in urban environments, Hyundai Motor is continuing to develop and refine its self-driving technologies with the goal of using less computing power, resulting in a low-cost platform that the typical consumer can afford."

Categories: Social, News